Spartanburg Regional Healthcare System
Challenge: Spartanburg Regional needed a rebrand – new name and identity.
Community feedback for Spartanburg Regional’s former brand was clear. The Village at Pelham and all other campus facilities in the Upstate didn’t share a cohesive brand identity and strategic message conveying their mission, vision and values.
229 rebranded the entire healthcare system and launched a name change campaign along with multiple online and offline touchpoints. The rebrand was a huge success and Spartanburg Regional Healthcare System gained significant brand awareness throughout the Upstate—exceeding their strategic goals.
Brand names, marks & identity: Eric B. Whitlock, 229 Design
Copywriting: Rodney Rogers, R2 Copy
Client: Spartanburg Regional Healthcare System